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Top to Toe are a hair and beauty salon based in Halesowen, Birmingham. the offer a range of hair, beauty and nail treatments in their modern salon situated over two floors. The salon is chic and stylish featuring elegant chandeliers and a tturquoise/silver/black theme throughout. 

Their website was a build-it-yourself website which was basic, bright pink and nowhere to be found on Google. the girls at Top to Toe had never previously had a logo and often just used a variety of fonts to write their business name on various marketing materials.


To design a website to reflect the sleek salon interior, and enable the salon to be found by many more potential customers by helping it get firmly established in google. The salon felt it was time for a new look logo to fit in with their new website and style. 

The website had to be easy to navigate and read, contain a map and a contact form, in addition to individual price lists of each area of the business.


What a transformation! Their website has gone from being overpowering pink to bright, clean silver and  turquoise, on a nice crisp white background. Keeping in theme with the salon, I used the chandelier from their new logo and situated a semi transparent version in the background of the website to help tie all the elements in together. 

The girls knew that they wouldn’t have the time to work on the website themselves, they  now have a scheduled seo maintenance service from iD to help their website reach the top of google. I am thrilled to say the website is now on page one of google for all of their major search terms, after only 4 months of the website being live!