Sutton’s Flowers

Intro:

Sutton’s Flowers are a long established Birmingham florist who wanted an updated contemporary brand image to use on their new flower pitch in the Bull Ring Shopping center. The logo was to have a classic, timeless appeal which wouldn’t date. After much research we noted most florist used the same tired colour palettes of pinks, purples and yellows and greens.

The Brief:

A logo design to bring a contemporary feel to the company, whilst ensuring the design doesn’t date or alienate male customers. Sutton’s Flowers wanted the flowers to do the talking so they opted for a paired back, gender neutral grey colour, which set against any bloom on their pitch looks beautiful.

Reviews:

The logo looked beautiful both in print on the florists aprons and on the glass stall plaque.