Sutton’s Flowers


Sutton’s Flowers are a long established Birmingham florist who wanted an updated contemporary brand image to use on their new flower pitch in the Bull Ring Shopping center. The logo was to have a classic, timeless appeal which wouldn’t date. After much research we noted most florist used the same tired colour palettes of pinks, purples and yellows and greens.

The Brief:

A logo design to bring a contemporary feel to the company, whilst ensuring the design doesn’t date or alienate male customers. Sutton’s Flowers wanted the flowers to do the talking so they opted for a paired back, gender neutral grey colour, which set against any bloom on their pitch looks beautiful.


The logo looked beautiful both in print on the florists aprons and on the glass stall plaque.