Horse Vis are leading the way in innovative high visibility equestrian wear. They are making their clothing line more wearable than the average hi-viz product and needed an easy to use website to help increase sales in between horse shows.
Horse Vis did have a previous website which was built using the wix platform. However the client noticed the website was awfully slow to load and often failed to complete the order. iD was asked to produce a simple to use eCommerce website which the client can easily add products and information to. The website needed to have a cleaner style and be easy to navigate.
The new eCommerce website is ideal for what the client was looking for. They can easily upload their own products and add blogs and events to their site. We used grey tones on a white background with touches of hi-viz yellow to keep the site in line with their branding and products.